It's the Media, Stupid!

It's the Media, Stupid!

PR Without the BS

by Dick Grove

It’s the Media, Stupid! PR without the BS is a very human, not very academic, and sometimes irreverent look at the art, science, and semi-cosmic ability to gain positive press coverage. Think of it as a ‘how-to primer’ on landing great publicity without selling your soul.
 

About The Author

Dick Grove is the founder and Chairman of INK PR and a fifty-year veteran of the PR business, having worked for giant PR firms in New York, Chicago, and Los Angeles as well global corporations Intel, ITT and GE. Grove founded INK PR in 1997 and continues to run it today on the blasphemous concept of its clients paying only if his company actually lands them media coverage; and not by the hour. When you only get paid for results and not just effort, you’d better be pretty good at your job. And that’s what Grove is sharing in this book.